Niti Kamboj
A Journey into Mindful Branding
Neon Pulse Evolution is a groundbreaking design initiative aimed at re-energizing the visual identity of a dynamic urban lifestyle brand. By blending bold graphic elements with modern digital techniques, the project creates a fresh and vibrant aesthetic that captures the essence of contemporary city life. The approach was rooted in understanding both the cultural pulse and the technological advancements shaping urban trends.
Client
Niti Kamboj
Timeline
March, 2025 - April, 2025
Industry
Yog & Wellbeing
Scope of work
Visual Identity Design
Brand Guidelines
Logo System
Project Overview
Niti Kamboj is a Yog and Wellbeing Instructor whose work blends traditional Yogic principles with the science of Positive Psychology. The goal was to create a brand identity that reflects her calm, grounded, and empowering approach to wellbeing—one that resonates deeply with both modern and spiritually inclined audiences. I was responsible for building her visual identity from the ground up. The result is a clean, versatile, and meaningful identity system that communicates balance, growth, and mindfulness.
Objectives
Design a logo that embodies strength, serenity, and nature Establish a calming and professional color palette Develop a cohesive visual language for future brand applications Ensure consistency through a detailed brand book
Design Solution
The final identity features a leaf-inspired symbol paired with bold yet elegant typography. This represents the harmony between nature and discipline—central to Niti’s practice. The chosen colors—Keppel (teal), Apple green, black, and white—evoke freshness, calmness, and trust.
